Exceeding Expectations
Brand Support
In May 2021 a unique project was presented. Following a major acquisition and the brand was struggling with low occupancy, poor ADR, and visibility in their respective markets. The loss of base business, new staff, and transition had left them in a critical situation.
Upon assembling a team of experts in their field, support began for 39 Select Service hotels that were deemed most in need for the brand. A flexible program was crafted to meet the needs of Lead Generation or Optimal Sales.
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The completion of this project was a huge success with the following results.
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Close to $2,000,000.00 in Booked Group Contracts
Over 6,400,00.00 in Booked Volume (LNR) Rates
$3,000,00.00 in Activated National Accounts
Hotels were set for success with nearly 11 million in Future Proposals
30:1 ROI
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Optimal Support
The success story begins with a hotel that was heavily dependent on a depressed "Oil & Gas"industry, with their location being outside of the city core. This property had been consistently losing occupancy over a 4 year period which equated to 9000 room nights and had a resulting RevPAR of 45.94.
By identifying "Crisis" business in the current market the clients received a much needed 1226 room nights at an average rate of $140.00.
This immediate business along with steady support led to a rise in Occupancy and ADR.
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STRATEGY IN CRISIS
A beautiful resort style full service hotel was struggling during the pandemic. Being in a suburban area they were directly affected by pandemic restrictions.
Keeping with the strategy to find business that is booking currently a deal was negotiated with the Red Cross that led to an agreement for 1500 rooms for the month.
Believers in a "never stop" approach construction and government business allowed for further rate growth in rate and occupancy.
Today their RGI is at 104.7.
SALES BLITZ
A three week brand blitz for a collection of hotels across the country resulted in an excess of $600,000.00 in group contracts.
Site tours and virtual appointments were arranged and a comprehensive list of contacts were given to the property teams for follow up.
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